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Some clients find us through those extra juiced websites, then ask us to tone it down. “We want something functional!” As if it’s either or.
Truth is, every site has a different problem to crack. For Phive, function and content were mandatory. Quick access to essential info for regulars was our North Star.
Meanwhile, Phive was growing fast and the site needed to land each new club with absolute clarity. That’s exactly what we built, wrapped in a recharged brand universe powered by a flexing variable typeface.
Content is king. So we helped Phive show, not just tell with custom video, strong photography and bold timelapses setting the tone. Each club opens with a 40-second visual punch. Fitness is action over words. Movement speaks louder.
We paired type like a street poster, loud cuts, strong contrasts, unapologetically layered. From font to motion, this one flexes hard. One of our sharpest, most on point builds yet.
Alexandra & Carlos Jorge
Phive Clubs Founders